Paolo Baretta, CEO of F.lli Masciaghi s.r.l., was interviewed on 18 October 2023 during the “Pole Position” episode on Sky Channel.
The focus of the interview is sustainable mobility, and in particular F.lli Masciaghi’s green project for companies and employees.
Specifically, participating companies can have access to the catalog of Coppi and Masciaghi bikes with a personalized price list, ad hoc offers on purchases in stock, and the customization of bicycles with colours, logos and special fittings specific to the ‘brand identity.
There is also the possibility of integrating the offer within the company Fringe Benefits (258.23 euros), payment with 10-month financing at 0 costs, free coupon and 2-year warranty.
Electric bicycles are enjoying increasing success, especially in urban centres. This is because e-bikes offer a number of advantages over traditional motor vehicles, both in terms of environmental sustainability and practicality.
Environmental advantages
E-bikes are a zero-emission means of transport, and do not contribute to air and noise pollution. In particular, e-bikes are very energy efficient, and can travel long distances on a single battery charge.
Practical advantages
E-bikes are a very practical means of transport, especially for getting around the city. E-bikes are in fact relatively light and easy to handle, and can be easily parked. Furthermore, e-bikes allow you to easily overcome hills, making them a very flexible option for urban travel.
E-bikes and European policies
The European Union has recognized the importance of e-bikes for sustainable mobility, and has put in place a series of policies to promote their use. In particular, the EU has provided funding for the construction of cycle paths and for the purchase of e-bikes. Additionally, the EU has imposed stricter regulations for motor vehicle emissions, making e-bikes an even more attractive option.
To encourage the spread of e-bikes, it is important to continue investing in cycling infrastructure and promoting the use of this means of transport. Furthermore, it is important to inform citizens about the advantages of e-bikes, in order to encourage them to choose them as an alternative to motor vehicles.
